Homair Vacances 

Homair Vacances offers its clients to stay in quality mobile-homes, and operates primarily with a direct sales approach.

The Group selects and occasionally runs vacation sites according to very tight selection criteria: site attractiveness, landscape environment, swimming pool, entertainment, kids’ clubs, restaurant, sports on-site or in the neighbourhood…

The Group currently operates 12 own sites (1,472 accomodations) and 85 partners’ sites (3,506 mobile-homes).

74% of these sites are located below 5km from seaside, which is a key magnet for customer demand.

99% of our lots are located in a 3* or 4* campsite.

Beyond the 71 sites operated in France, the Group also runs 12 sites in Spain, 3 sites in Croatia, 10 sites in Italy and 1 site in Portugal (data for the 2008 campaign).

Homair Vacances distributes its offer via three complementary direct channels.

Catalogue: the Group publishes every year an exhaustive paper catalogue, in 4 different languages, including every campsite on offer. It is distributed ahead of the season, both to clients and to prospects of the Group.

Internet: the www.homair.com website presents the Group’s full offer in 8 different languages. Since 2003, the site offers on-line booking and on-line payment. This is particularly well-suited to demand from international clients, notably from Northern Europe, who are very used to prepare their vacations on-line.  This website attracts more and more hits, and its value can not be isolated from the two other channels.

Call centre: the Group operates its own call centre, located at its headquarters.  Clients use it to order catalogues, make inquiries or book holidays.  It is a multi-lingual operation and is open 12 hours a day and 6 days per week.

The Group operates at the crossroad of two markets: e-commerce for travel distribution and vacation stays in mobile-homes.

Stays at the Group’s sites benefit from a high-end positioning, including an upscale and recent mobile-home product portfolio, a diverse and wide offer in terms of sites and a high quality client service: commercial approach, follow-up and on-site management.

In 2006/07, the Group’s client base 77% French and 23% European. These two clusters are a positive combination for the Group, as holidays are not the same across Europe.  This results in an optimised occupation rate across a longer period: the revenue per available room is therefore maximised.

The Homair Vacances offer is perfectly adapted to its international customers’ expectations. The Group has developed a set of multi-lingual tools to sustain this specific marketing effort.